Hardcuore is the creative office of graphic artist Breno Pineschi, who has been working with art direction and graphic design since 2002. Breno and his team works in diverse fields, such as music, fashion, publishing, installations, motion graphics and visual identity among others. He has a major in graphic design and spent some time at New York’s School of Visual Arts. Hardcuore creates work that goes from underground graphic projects to installations for major companies, creating visuals for any possible media.
These two videos are by far my favourite animations they did for a commercial for "do bem" juice from Brazil.
Viral video developed in stop motion technique for the company do bem ™ juice.
With the launch of a 100% natural fruit juice, you no longer need to spend time cutting and squeezing oranges for the breakfast juice, now that time can be used to create music and something more fun.
In the script a tray of breakfast magically becomes an MPC (device used by brazillian funk djs) when the toasts are pressed, they create the sound of Rio de Janeiro's legitimate funk music. With many cheerful colors, fun and food items we translated the brand's attitude in video and music.
In the other commercial video you get the most well-known music of the Amazonia, the “Tic Tic Tac” song of the group Carrapicho, edited in a brand new version of the song mixed up with another Brazilian rhythm, the “Tecnobrega” music. Everything takes place on a very tropical and original environment.
To check out some more amazing work from Hradcuore go check out their website.
